Marketing Manager Kumasi

We have a great opportunity for a Trade Makreting Manager to join us. The incumbent will be in charge of developing the trade marketing strateg.
Main Responsibilities:
• Defines the Channel strategy for each Category within the Country, in alignment with Brand Strategy;
• Acts as partner in the definition of Sales strategies (assortment, trade investment, etc.) with the objective to maximize the business development and profitability;
• Develops innovative tactics to help retailers to meet their shoppers’ needs (Trade Category Management projects);
• Is in charge of monitoring the Channel/Customer performance assessing promotions agreements & spending;
• Monitors and analyzes trade, competitors and shopper market data related to Channel / Category, in order to identify business opportunities and develop new Trade Marketing plans;
• Translates Marketing Plans to specific Channel / Customer plans (session plans, promotion, etc.) in line with trade needs;
• Works with the Marketing team to implement new promotional activities and display, on the basis of the needs collected by the Trade / Distribution Channels;
• Defines the placement guidelines for shelf, checkouts and second placement; • Recruits, manages, motivates, coaches and develops the assigned team according to Ferrero core values
Who we are looking for:
• Master degree in Economics/Business or Marketing
• Solid Trade Marketing relevant experience within FMCG sector
• Experience within Matrix Organization
• Understanding of the Country food retail environment
• Expertise in Category Management
• Mastery of promotional analysis, company economical KPIs (vol, value, GM, COGS, ROI), brand and customer P&L sheet
• Analytical acumen, Strong leadership and People management competencies
• Advanced Project management skills
• Fluent in English: spoken & written.